Worked With & Advised
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Explore opportunities before deciding what to make.
A lot of creative and technology projects begin with an answer already in mind. A platform, an app, an immersive experience, a new piece of technology.
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I prefer to start by looking at what people are actually doing.
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What are they already doing themselves? What gets in the way of participation, learning, discovery, or enjoyment? What happens when people work or experience things together? Those observations can lead somewhere more interesting than the original brief.
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I help investigate the problem, find the opportunity, imagine what might work, identify established behaviours, and develop something that can be tried out in the real world.
What I do.
Investigate challenges
and opportunities
Audience behaviour, customer experience, group dynamics, digital engagement and the practical realities of using technology.
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Research, observation and strategic reviews that give organisations a clearer basis for making decisions.
Develop ideas and experiences
New propositions, products, formats and experiences that respond to real needs.
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From early concepts and project scoping through to creative development, prototyping, testing and delivery.
Collaborate on R&D and innovation
Working with creative studios, technical specialists, universities and commissioners to explore opportunities that none of us could pursue as effectively alone.
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Combining different perspectives, skills and capabilities around a shared challenge.
Some of the work.
Science Museum Group.​​
A strategic review across four national museums, bringing together interviews, site research, evaluation, and organisational priorities to inform future approaches to technology and visitor experiences.​
Manchester Libraries.
Helping shape and scope the Marcus Rashford Wall of Hope project for The Space, from an initial concept through to a commissionable digital experience.​
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Bloomberg Digital Accelerator.
Strategic advice for immersive and digital change projects dupporting organisations including RSC, Horniman Museum, Compton Verney, Blast Theory, and Birmingham Royal Ballet.
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Juice Immersive.
Retained strategy leadership with an immersive studio, helping develop enterprise propositions, partnerships and client projects beyond technology-led pitches.
Notice Lab for original thinking.
Green Raven isn't only for commissioned work. Notice Lab is my practice that develops original concepts from behavioural insights.
Using my own NIIICE methodology I explore concepts including group navigation, collaborative learning, cultural discovery, collective creativity. ​
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Magpie: Investigating how attention can guide cultural discovery.
Loop Room: Creating an experience for making music together.
Teem: Exploring how groups share agency when navigating together.
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You can read some of the observations, research, and experiments behind these ideas as they develop.
Who I work with.
Creative and
technology studios
Partners looking to investigate new opportunities, develop propositions, create original work or extend their capability without building a larger permanent team.​
Commissioners and organisations
Teams with an audience, a venue, a programme, an experience, or technology challenge who need research, creative development and a credible route from ambition to delivery.
Funders, universities, and sector programmes
Partners funding, supporting, or exploring innovation by developing creative businesses, validating concepts, or bringing research into practical use.
What People Say
"Ian's understanding of the industry coupled with his vast experience as a producer and creator meant he was able to advise and guide us to solutions that otherwise wouldn't have been possible." - Birmingham Royal Ballet
"We were incredibly lucky to work with Ian. His experience, collaborative approach, and technical knowledge were invaluable to our team during the commissioning process, helping us to navigate a completely new area of work with confidence" - Manchester Libraries
"Ian's extensive experience across a wide variety of digital projects and experience in both arts and culture settings, as well as more corporate applications, was invaluable." - FACT Liverpool
Let's find something worth exploring.
You might have a problem that isn't properly understood, an idea that needs developing, or an opportunity that needs the right combination of people. I'm interested in all three. ​ian@greenraven.co.uk
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