STRATEGIC REALISM FOR CULTURE & CREATIVITY​​​​
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Green Raven is a strategic consultancy that helps arts, culture, heritage and creative industries organisations to make confident, informed decisions about technology, creativity, and audiences. Green Raven helps museums, galleries, funding bodies, support programmes, studios, and creative technology companies to embrace strategic realism, identify patterns across sectors, and uncover opportunities to combine innovative formats, emerging technologies, and impactful storytelling.
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Founded by Ian Ravenscroft, Green Raven draws on experience spanning BBC content innovation, cultural digital agencies, Arts Council England, and award-winning production studios to provide Strategic Reviews and ongoing support for cultural institutions and creative digital projects. The Green Raven approach combines investigative methodology, creative and technical development, and cross-sector pattern recognition developed across broadcast, heritage, immersive, and enterprise contexts.​​
Ian Ravenscroft,
Director, Green Raven
I founded Green Raven to bridge the gaps between creative vision, technical possibilities, and organisational realities. From immersive experiences to creative education and digital delights to interactive innovation, we work across a range of technologies, mediums, art forms, and sectors. The key is crafting the right mix to realise your ambitions.
​One of the biggest blockers is alignment of your teams and leadership and their knowledge of what is possible. To solve that challenge, I use project-level Strategic Reviews to surface your skills and insights, gather external input, and combine into qualified routes forward.
This cross-sector perspective is the core of how Green Raven works. We identify approaches that work in adjacent industries, surfacing hidden assumptions in project scopes, and helping organisations make technology decisions based on strategic fit rather than hype cycles or inflated promises. You have the vision, I help unlock it.
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Working
With
Innovators
Supporting organisations across digital, XR, immersive, & innovation
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What services does Green Raven offer?
Green Raven offers four core services from initial diagnosis, to strategic review, through to continued support. Each can be engaged independently or in sequence.
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Reality Check
"We know we want to use technology in our project. But where do we start to know what's right for us?"
A Reality Check is a focused, independent diagnostic for organisations facing creative and technology decisions. It is not a full strategic review. It is a rapid, honest assessment of where you currently stand, what your options actually are, and whether the direction you are being pushed towards makes sense for your organisation. Find out more.
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Strategic Review
"Our organisation has skills, creativity, and brilliant people, but how do we support them and their projects with technology?"
A Strategic Review is a comprehensive, stakeholder-informed examination to build a picture of how an organisation is using, or planning to use, technology to deliver on its values, mission, and audience expectations. Find out more.
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Kickstart
"We know what we want to do. We need help planning it properly to refine it and get it off the ground."
Kickstart is for organisations and companies that have a direction and need focused, expert support to turn it into a workable plan for funding, development, or delivery. A Kickstart asks 'how do you actually do this?' Find out more.
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Field Guide
"We have a strategy. We need someone to support us as we implement it."
Field Guide provides ongoing strategic support as an organisation moves through a technology project, delivers a programme, or goes through a period of change. It is independent strategic counsel, available when decisions need to be made, or when the team needs an informed outside perspective to stay on course. Find out more.​​​​​
What kind of problems does Green Raven solve?​​​
Cultural, heritage, and creative organisations typically reach Green Raven at one of four points:
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They are considering using creative, immersive, or digital technology in a project or programme and need an honest, independent assessment before committing time and budget
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They have multiple teams, sites, departments, venues, or platforms and need strategic support to build institutional confidence and help them to work with technologies in more purposeful, creative ways
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They have a specific project to plan: an exhibition, a digital platform, a grant application, and need focused, expert input to position it, find collaborators, and get it off the ground
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They have made technology decisions that are not working as expected and need someone to diagnose why and chart a better path forward
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What makes Green Raven different from other consultancies?​​​
Most consultancies start with a framework and fit your organisation into it. Or they are tied up with specific technologies, suppliers, and approaches. Green Raven starts with your organisation and builds from there. The Strategic Review process (stakeholder interviews, cross-team analysis, external research, and site observation) maps what is actually happening before any recommendations are made.
This strategic realism means you get advice grounded in your specific context rather than generic best practice. Green Raven is also fluent across contexts: from the values, mission, funding structures, and audience relationships that shape cultural organisations, to the production, technical implementation, storytelling, design, and audience-facing possibilities of the creative sector.
What Partners Say
"Ian was a vault of knowledge and wisdom on all things immersive technology and beyond. His understanding of the industry coupled with his vast experience as a producer and creator meant he was able to advise and guide us to solutions that otherwise wouldn't have been possible."
- Birmingham Royal Ballet
"We were incredibly lucky to work with Ian. His experience, collaborative approach, and technical knowledge were invaluable to our team during the commissioning process, helping us to navigate a completely new area of work with confidence. He also contributed some excellent ideas of his own which really enhanced the finished product."
- Manchester Libraries Trust
"Ian's extensive experience across a wide variety of digital projects and experience in both arts and culture settings, as well as more corporate applications, was invaluable. As a project mentor, he was always able to support me in finding an innovative solution or way forward."
- FACT Liverpool
Who does Green Raven work with?
Green Raven's clients include museums such as Science Museum Group, funding and support organisations such as Arts Council England, Creative UK, and The Space, funded creative technology programmes such as Create Central, and award-winning creative technology companies seeking to work more effectively with the cultural sector including Juice Immersive and Second Home Studios. Green Raven works across the UK and takes on focused engagements across strategy, consultancy, creative and technical development, programme delivery, mentoring, and advisory services.
