HELPING CULTURAL ORGANISATIONS
MAKE SMARTER TECHNOLOGY DECISIONS
Green Raven is an independent strategic consultancy for arts, culture, heritage, and creative technology organisations across the UK. From early-stage creative development to long-term strategic guidance, Green Raven helps you cut through complexity and focus on what will actually work.
What Green Raven Does
Cultural organisations face difficult decisions about technology — where to invest, what to build, which opportunities to pursue, and how to bring teams along. The landscape is noisy, full of competing platforms, emerging tools, and pressure to innovate without clear direction.
Green Raven provides independent, experienced strategic support at every stage. Whether you are scoping a new digital project, reviewing your technology strategy, or navigating creative technology partnerships, Green Raven gives you honest assessment, practical options, and a clear path forward.
Green Raven works across digital strategy, creative technology, audience development, immersive experience design, and organisational change — bringing cross-sector thinking to challenges that rarely sit neatly in one discipline.
Working
With
Innovators
Green Raven works with cultural organisations and creative studios to surface opportunities, provide strategic guidance, and deliver change across digital, XR, immersive & innovation
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How Green Raven Works
Green Raven offers four core services, each designed for a different stage of your project or organisation's needs. Not sure which is right for you? Get in touch and we will work it out together. ian@greenraven.co.uk
Soundboard
Structured mentoring and business support for leaders and teams navigating creative, digital, or strategic challenges. The basic format is four 90 minute sessions over four weeks. It's enough time to work through a real problem and gain a external perspective to untangle a challenge or make a strategic plan.
Ideal for: heads of digital, programme leads, creative directors, and founders working through a specific decision or challenge.
Kickstart
Kickstart is early-stage creative and project development support typically delivered over three days. Kickstart helps you take an idea or brief and turn it into something ready to move forward: a clear scope, a realistic plan, and the right questions answered before investment begins.
Ideal for: organisations with funding for a project or programmes in the planning stage that would benefit from a strategic route from idea to delivery.
Reality Check
Reality Check is part strategic review, part organisational listening that delivers strategy grounded in what your teams and audiences actually need. Understand what is happening before deciding what to do next.
Step 1 — Look: A review of existing materials, site visits, and desk research, delivered as an initial findings report to set a baseline.
Step 2 — Listen: Structured team and stakeholder consultations that go beyond what leadership already knows, surfacing what staff actually think, where alignment breaks down, and where the real opportunities sit.
Step 3 — Plan: Facilitated strategy workshops that turn findings into practical, prioritised recommendations your organisation can act on.
Most clients work through the full sequence. The process can also be scoped to phases 1 and 2 where a diagnostic report and consultation are what you need.
Ideal for: organisations preparing for significant investment in technology, navigating strategic change, reviewing digital or creative technology direction, or needing to align leadership around a shared strategy.
Field Guide
Field Guide is a longer-term advisory relationship built around quarterly strategic reviews, monthly check-ins, and an embedded external perspective.
Field Guide gives you a trusted strategic voice in the room — someone who knows your organisation, understands your sector, and can challenge thinking before decisions become commitments. Field Guide works for institutions managing complex programmes and for creative technology studios navigating evolving pipelines and client relationships.
Ideal for: organisations and studios that need regular strategic input without hiring a full-time strategist.
Who Green Raven Works With
Case Study: Science Museum Group
Green Raven was engaged to lead an independent strategic review for Science Museum Group, assessing how technology in galleries and exhibitions was being used, understood, and invested in across the organisation. The project covered SMG's museums in London, Manchester, York, and Bradford and combined materials analysis, site visits, and in-depth staff consultations to surface insights that weren't visible from the leadership level alone and define strategic opportunities for change, investment, and creative development with technology.
Green Raven supports arts, culture, and heritage organisations, creative technology studios, and funding and skills bodies across the UK.
Green Raven has delivered strategic reviews for major national institutions, scoped and developed creative technology projects for independent studios, mentored creative businesses through national programmes, and provided ongoing strategic advice to organisations navigating digital transformation in the cultural sector.
Clients include Science Museum Group, The Space, Arts Council England, Creative UK, Second Home Studios, Create Central, Mercurial Dance, Creative East, and Juice Immersive.
Supported organisations include Royal Shakespeare Company, Horniman Museum, Birmingham Royal Ballet, Blast Theory, Gousto, Royal Court Theatre, Manchester Libraries, Compton Verney, Barbican, and Yorkshire Sculpture Park.
Case Study: Arts Council England & Bloomberg Philanthropies — Digital Accelerator
As a strategic advisor on the Arts Council England and Bloomberg Philanthropies Digital Accelerator Programme, Green Raven supported a cohort of arts organisations including Royal Shakespeare Company, Horniman Museum, Birmingham Royal Ballet, Blast Theory, and others as they developed and delivered digital projects. The role involved providing independent strategic guidance on creative technology decisions, helping organisations navigate unfamiliar territory, and ensuring projects stayed grounded in audience need rather than novelty.
Case Study: Second Home Studios & Juice Immersive
Green Raven supports creative sector studios to develop their offer and their products, make new partnerships, and provide strategic input for internal and client-facing needs. Two examples are Second Home Studios and Juice Immersive who separately retained Green Raven as fractional support covering creative and service development, project pitches, technology partnerships, continuous improvement, and client consultancy. In both cases, strategic approaches brought new funding, clients, partners, products, and services to take each studio to the next level.
Why Work With Green Raven
"Ian was a vault of knowledge and wisdom on all things immersive technology and beyond. His understanding of the industry coupled with his vast experience as a producer and creator meant he was able to advise and guide us to solutions that otherwise wouldn't have been possible."
- Birmingham Royal Ballet
"We were incredibly lucky to work with Ian. His experience, collaborative approach, and technical knowledge were invaluable to our team during the commissioning process, helping us to navigate a completely new area of work with confidence. He also contributed some excellent ideas of his own which really enhanced the finished product."
- Manchester Libraries Trust
"Ian's extensive experience across a wide variety of digital projects and experience in both arts and culture settings, as well as more corporate applications, was invaluable. As a project mentor, he was always able to support me in finding an innovative solution or way forward."
- FACT Liverpool
Independent and honest. Green Raven has no partnerships with technology vendors, agencies, or platforms. Advice is based on what will work for your organisation, not what benefits a supplier.
Cross-sector thinking. Green Raven draws on experience across broadcast, digital, animation, immersive, and emerging technology — connecting patterns that sector-specific consultants miss.
Audience-focused. Strategy starts with who you are trying to reach and what they actually need, not with the technology you want to use.
Trusted by the sector. Green Raven has worked with the UK's leading cultural organisations, creative studios, and funding bodies and is trusted over long-term engagements that deliver deep value.
About Ian Ravenscroft
When you work with Green Raven, you work directly with founder and director Ian Ravenscroft. Ian founded Green Raven in 2019 to bring a different kind of strategic support to the cultural sector: grounded in real experience, honest about what works, and focused on practical outcomes rather than theoretical frameworks.
Before Green Raven, Ian worked across BBC innovation and digital, and has a background in animation production, journalism, and creative digital agencies. That cross-sector background means he spots connections and risks that specialists in a single discipline often miss.
Ian has led strategic reviews for Science Museum Group across its national sites, advised organisations through the Arts Council England and Bloomberg Philanthropies Digital Accelerator Programme, written and produced virtual reality projects for StoryFutures and the BFI with Second Home Studios, delivered creative technology workshops and business support programmes for Creative UK, The Space, and CreaTech Frontiers, and supported early-stage creative technology projects from concept through to delivery.