Strategic Realism for Culture & Creativity
I help cultural organisations, creative and immersive studios, and funding programmes to reframe challenges, kickstart ideas, and take strategic approaches to audiences, engagement, and impact.
Green Raven is the independent practice of consultant, producer, and advisor Ian Ravenscroft.
Worked With & Advised
.png){kind=logo}
WHERE I HELP
I am a collaborative consultant, strategic advisor, and creative producer bringing cross-sector experience to creative, technical, and audience-focused projects.
I don't come with all the answers. I work with you to find them through curiosity, observation, insight, and strategic realism. Give me an idea that needs shaping, a strategy that isn't clicking, a proposition that isn't landing, or a team that needs a clearer route forward.
I often work where there's a message to communicate, an audience to serve, and where culture, creativity, and technology collide.
Cultural Organisations
You want to reach audiences, develop an experience, explore new technology, or design a project, but need to know where to start before committing time and budget.
I help museums, galleries, arts organisations, and cultural institutions understand the opportunities of creative end technical projects, involve the right people, and turn a great idea into something that can be delivered.
Creative Technology Studios
You do good work in immersive, interactive, virtual, or digital spaces and want to take it to new places.
I work between creative, technical, and commercial to develop projects, products and services around what clients and audiences actually need.
That can mean supporting your team to kickstart an early idea, reframe an existing offer, support a pitch, or become an ongoing strategic sounding board.
Funders & Programmes
I work with organisations supporting creative businesses and cultural projects as an advisor, mentor, funding assessor, programme manager, and workshop facilitator.
I bring practical experience from multiple perspectives: developing and delivering creative work, helping other people make better decisions about theirs, and understanding the needs of funders and stakeholders.
What This Looks Like In Practice
SCIENCE MUSEUM GROUP
Strategic technology review across four national museums. A group-wide look at how technology could support future galleries, interactive exhibits, and immersive visitor experiences. The work has informed future approaches abs possibilities with clear priorities and practical directions.
MANCHESTER LIBRARIES
Scoping the Marcus Rashford Wall of Hope project for Manchester Libraries and Withington Walls with The Space. I worked from an early ambition through to digital format development, project scoping, and commissioning support to help the team see what the project could be and how to make it happen.
BLOOMBERG DIGITAL ACCELERATOR
Strategic advice for cultural organisations navigating digital change. Supporting organisations including RSC, Horniman Museum, Compton Verney, Blast Theory, and Birmingham Royal Ballet to think through audiences, immersive technology, digital platforms, priorities, and the practical decisions to move forward.
JUICE IMMERSIVE
Green Raven was retained as strategy lead for award-winning XR studio Juice Immersive to develop enterprise solutions, innovative projects, and deliver consultancy across immersive spaces, virtual reality, augmented reality, and digital interactivity. Projects included work for Gousto, Laing O Rourke, Northern Powergrid, Hard Rock Cafe, and NSPCC.
Ways To Work Together
Not every problem needs a six-month strategy project. Sometimes you need a couple of focused days. Sometimes you need deeper investigation. Sometimes you need someone to provide an external perspective when the next difficult decision lands.
Kickstart / Reframe
Project & Product Development
Shape an early idea before committing serious time and money or reframe the problem to find a new direction. I review where it stands, pressure-test the direction with you and identify what is strong, what is missing, and what needs to happen next.
Reality Check
Strategic Review & Planning
Dig into a wider challenge to understand where things stand, what is getting in the way and where the strongest opportunities are. Interviews, workshops, observation, and research towards a clear set of recommendations leadership teams can actually use.
Soundboard
Retained Advice & Support
An experienced thinking partner who gets to know your context in depth while keeping an external perspective. Regular conversations and input when you need to test an idea, make a decision, shape an opportunity, or work through something complicated.
What People Say
"Ian's understanding of the industry coupled with his vast experience as a producer and creator meant he was able to advise and guide us to solutions that otherwise wouldn't have been possible." - Birmingham Royal Ballet
"We were incredibly lucky to work with Ian. His experience, collaborative approach, and technical knowledge were invaluable to our team during the commissioning process, helping us to navigate a completely new area of work with confidence" - Manchester Libraries Trust
"Ian's extensive experience across a wide variety of digital projects and experience in both arts and culture settings, as well as more corporate applications, was invaluable." - FACT Liverpool
Thinking
The work often starts before there is a brief.
I use Green Raven to explore the ideas, behaviours, and changes I think matter to culture and the creative industries. I'm particularly interested in how people create together, how audiences navigate cultural experiences, what physical and digital interactions do to experience, what emerging technology is actually useful for, and how stronger partnerships get built.
Some of those ideas turn into projects. Some turn into research. Some just lead to interesting conversations.
About Ian Ravenscroft
Green Raven is my independent practice bringing together all the strands of my creative and cultural experience.
My career has moved through journalism, BBC content innovation, animation, immersive and XR, digital production and the cultural sector. Since founding Green Raven in 2019, I have worked with cultural organisations, studios, funders and support programmes across the UK.
I've led strategic reviews for national museums, advised organisations through major digital programmes, developed creative technology projects and supported businesses working out what to make, how to position it and where to go next.
The common thread is making complicated things clearer, without simplifying away the interesting bits.
Got Something Interesting?
An early idea. A big opportunity. A proposition that isn't landing. A team needing support. Send me a few lines about what you're working on. If I think I can help, I'll tell you how. If I don't think I'm the right person, I'll tell you that too.
Email: ian@greenraven.co.uk