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What I'm wondering is whether the technologies now offering the prospect of unprecedented individual creative power are inadvertently giving us fewer opportunities for these moments of creative inspiration, collaborative discoveries, and emergent creativity to happen.

Creative businesses, agencies, and technical studios are often told they need more leads. In my experience, that isn't always enough. The problem is further down the chain. You can get in front of the right client and still not have quite the right proposition, experience, or combination of skills to make them confident enough to appoint you. That is where partnerships get interesting.

Our language, our imagination and our ability to collaborate need to advance alongside the technologies.

The person holding the phone on your day out is having a completely different day to everyone else. This is the one-phone problem and it doesn’t have to be that way. This was my reflection from a visit to Puy du Fou, an immersive attraction in the Vendée in France that is frankly quite bonkers and may soon be coming to the UK. Part stunt show, part historical reenactment, part theatre, part theme park. I saw a possessed tree wielding swords. There were explosions. It was a lo

3 Things I Learned... Creating a Partnership Between YouTube, Google, and the BBC

Future ways of representing the world, and of giving people genuinely fresh perspectives, won't come from doing more inside the formats we already recognise. They'll come from whoever finds the edges of the current one.

We want to experience first, understand later. That requires different design choices, behaviours, and architecture than your usual gallery guide, tour, or piece of interpretation.

Only by being aware of your content as a continuum can you start to use it to change people's experiences. That's true for any creative project, not just a gig. Identifying a demographic isn't enough.

Five years later, after 10 projects delivered, 10 organisations supported, 10 fellows advised, and over £2 million of funding distributed (on my projects alone) I can say it was one of the best decisions I’ve made since I started consulting as Green Raven.