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Art is for everyone. But not everyone feels that. Magpie is a Green Raven R&D project to create a curiosity companion for our cultural experiences that opens art to all. Magpie began as a way for me to dive deeper into where we spend our attention, how we notice, and what builds our taste over time. And now it’s becoming an even deeper dive into what we need from our experiences and cultural lives. This is a product development process at heart. But my approach is always to a

How Cultural Organisations Can Use Experience Levers To Meet Audience Expectations In the crowd at the Flaming Lips, Photo: Ian Ravenscroft I love gigs. I don't get to go as often these days but live music has always been part of my life and I've been fortunate to have seen some great bands. Radiohead, Bjork, Pixies, The Cure, Neil Young, Amy Winehouse, Flaming Lips (pictured), Tame Impala… and lots more. But I'm also fascinated by how and why they work. How bands use tours,

Five years later, after 10 projects delivered, 10 organisations supported, 10 fellows advised, and over £2 million of funding distributed (on my projects alone) I can say it was one of the best decisions I’ve made since I started consulting as Green Raven.