Fractional Strategy & Creative Development for Studios
Today's project work and business development can push tomorrow's opportunities off the agenda.
I work alongside studios and agencies to reframe positioning, develop new work, lead client projects, establish products, and give promising ideas the attention they need.
Three ways to work together.
Ongoing: fractional or retained input across strategy, propositions, partnerships and creative development.
On a project: lead discovery, scope, creative direction or a defined stage of production.
In partnership: connect your capabilities with a new challenge and develop a paid R&D or client opportunity together.
As fractional strategy lead at Juice Immersive and creative producer at Second Home Studios, I developed propositions, won commissions, formed partnerships, delivered client work, and brought my experience from my previous experience at the BBC, in agencies, and as a consultant.
I bring an independent perspective, collaborate closely, and take ownership of the work we agree to do.
What I bring.
My experience combines audience and behavioural research, creative development, strategy, technology, partnerships and production.
I can help investigate the problem behind a client's ambition, identify opportunities, develop new propositions and create a route into paid early-stage work.
I also bring experience of working on both sides of the relationship: developing and producing work inside creative businesses, and advising the organisations and programmes that commission and fund it.
That means I understand the pressures involved in making ambitious projects commercially and practically credible.
What we could do together.
Identify shared opportunities: Look at audience, customer or organisational challenges that connect to your capabilities and interests.
Develop joint R&D propositions: Turn an early observation or question into a focused investigation, with a clear purpose, practical research and experiments worth funding.
Make and test ideas: Combine my research, strategy and creative development with your design, engineering, production or specialist technical capabilities.
Develop larger projects: Use the evidence, prototypes and relationships from early R&D to develop more substantial commissions, products or services.
How a collaboration works.
We remain independent businesses, bringing different strengths to a shared challenge.
The scope, leadership, responsibilities, fees and ownership of each project are agreed around the work itself.
There's no expectation of exclusivity, retainers, or substantial unpaid development. I'm not looking to sell a studio's existing services for commission, and I'm not trying to build another agency. I want to develop work together.
The collaborators I'm looking for.
I'm particularly interested in established smaller studios with strong creative or technical capabilities in interactive experiences, immersive environments, digital products, physical computing, storytelling, participation and experiential design.
Studios with an appetite to explore new applications for what they're good at, rather than simply do more of the same. The strongest collaborations will have complementary capabilities, a shared curiosity and enough trust to challenge each other's thinking.
Interested in exploring a partnership?
If you run a studio and see an overlap, tell me what you're interested in developing, where your capabilities are strongest and what you'd like to explore beyond your existing work.
We can find out whether there's a challenge worth investigating together.